Essential Selling Skills (BP1)

Learn to sell with strategy, not scripts. This practical course equips you with the foundational skills every professional needs to communicate value and close with confidence. You’ll master the art of asking the right questions, guiding conversations toward customer needs, and presenting your product in a way that actually lands. We’ll break down the Feature-Advantage-Benefit (FAB) model, teach you how to transform product knowledge into persuasive messaging, and handle objections without getting defensive. Perfect for new sales professionals, non-sales teams, and anyone who needs to influence through conversation.