About
Bridge the gap between marketing strategy and field execution. This course is designed to equip sales professionals with the marketing awareness and tools needed to execute brand strategies effectively at the ground level. Salespeople today are not just deal-closers, they’re brand builders, promo executors, and key players in turning marketing vision into real-world results. From understanding trade marketing fundamentals to managing in-store promotions and brand visibility, this program helps you think beyond the transaction and start driving strategic value. Learn how to build brand equity in-store, manage promoters and samplings, and measure the effectiveness of your trade activities, all while aligning with marketing and business goals.
You can also join this program via the mobile app. Go to the app